Book Review : Players : The Story Of Sportman and Money

 **Book Review**

Title : Players : The Story Of Sportman and Money

Call No : GV716. F88 2016

"How did sports become such a big business? This book answers the story starting with Mark McCormack and his early relationship with Arnold Palmer which revolutionized sports marketing. There are many fine stories here and well worth the short reads as they are all independent."

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